Awareness: Aimed at improving your presence by focusing on content to introduce your brand to a bigger audience.
Information: Aimed at providing further information about your products or your brands.
Improved Disposition: Aimed at increasing the affinity of the target customer towards the brand - to improve how the target customer feels about your brand.
Trial/Retrial: Aimed at providing a trial or having the end customer avail of a trial/retrial.
Repurchase: Aimed at increasing the likelihood of existing customers to purchase more.
Ambassadorship: Aimed at increasing the likelihood of existing and future customers to become ambassadors of the brand.
Amplification: Aimed at boosting the message of another campaign outside social media.
Each brand has a voice - a way it communicates to the people it wants to reach. To better personify your brand, we created templates for each type of general voice. We will use this as the foundation and build upon it to create the unique personality of your brand for social media.